With professionally created content, Google intends to make its YouTube video platform more attractive. According to the Wall Street Journal first 20 channels are planned. Cost: $ 100 million.
YouTube sees its future as a TV station on the Internet. And according to a recent report in the Wall Street Journal, The world’s largest video platform is planning accordingly. It plans to introduce channels similar to the model of a television station. Even running professionally produced entertainment programs.
According to the Wall Street Journal the first 20 channels are planned, such as sports and arts. Each will have about five to ten hours of programming per week. If all goes well, you should begin to see the results later this year. The production of the content will cost the Google owned website as much as 70 Million Dollars. The company feels this is a good investment and will payoff in the long run as the audience will spend more time on YouTube and consuming more advertising. This will result in more income for the video portal.
Trend is towards professional programs
For some time now there is evidence that YouTube wants to expand its offerings. Short video clips, usually shot by amateurs, have made the platform grow. YouTube wants to ensure and protect itself in the event that the enthusiasm for amateur videos decreases and therefore would need professionally produced programs to take over. With that in mind, last month, YouTube purchased the Web video company Next New Networks.
YouTube has to convince Hollywood
Meanwhile, YouTube had also been considering opening an online video store. Initial tests have already been held. In order to have a good selection of movies to offer, Google would have to bring the major film studios on board. In addition, the field already has a number of rivals which have had good success (namely NetFlix). Even Apple and Amazon stream movies or TV shows over the Internet for money. Several U.S. media companies have joined forces to create video platform Hulu. Many shows are available there to view, some with and some without advertising including successful TV series and shows like “Family Guy” and “Glee”.
Six years of videos per day
YouTube is the most successful video platform on the web. Every day, the amount of uploaded videos is the equivalent length of six years running time. Two billion videos were viewed daily in 2010, 40 percent more than the previous year. With its partner program, YouTube splits advertising revenue with private users. Revenues for this advertising program rose 300 percent in 2010, the second consecutive year of this incredible growth.
Wall Street Journal